Table of Contents Introduction Customer Relationships Getting the Word Out Working for Fame or Working for Fortune Checking Customer References Educating Customers about Budget Busters Educating Customers about Working Conditions Getting Reviewers to Give You Useful Reviews Using Bottom-Line Thinking to Get What You Want

Introduction

by

How does the way we work with customers affect the success of our independent businesses? This chapter covers the quality of our customer relationships, getting the word out about our services and abilities, educating our customers, and using bottom line thinking to get what we want. Real life examples illustrate both positive and negative effects of the way we work with customers.