Continual Self-Promotion
For independent technical communicators, maintaining steady income involves continual self promotion, which includes promoting yourself even when you have a full plate of work. Rather than vacillating between times of working and times of searching for work, successful contractors learn to braid their working and self promotion efforts in such a way as to create a continuous flow of contracts, clients and inquiries.
Granted, you may need to reduce marketing activities when you are extremely busy, but do not stop them altogether. When the current contract ends, you don’t want to be left without a single assignment or lead.
Learn to cultivate contacts today so that you will have prospects six months from now. To quote Harvey MacKay, remember to “dig your well before you’re thirsty.”