Conclusion
“Maybe, you think, you can shame them a little, but that doesn't work — better you should show them; aha! this might work.” — Morris Goldbadtt
As you can see, ethics are more than "doing the right thing." To behave ethically and to be seen to be ethical requires dedication, the development of specialized skills, cleverness in dealing with (sometimes) less than ethical people, and a personal commitment. It is that personal commitment that separates a true professional from a well paid hack. It is the personal dedication to the ideals of honesty, of excellent quality, and of professional service that ensure a long, successful, and satisfying career as a technical communicator.
Facing Ethical Issues