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Education icon THE RELUCTANT TRAINER The author's picture
B Y  N A N C Y   H I L D E B R A N D T
Silicon Valley Chapter
  This column is dedicated to members who count technical training as part or all of their job responsibilities. The reluctant trainer focuses on the best way to improve performance and considers instructor-led training only one of a number of alternatives.
 
Taking the mystique (and the cost)
out of online training
 

In the last issue, I talked about how to make instructor-led PowerPoint presentations more interactive. Now I'll offer a few concrete tips on when and why you might want to create an online course out of your PowerPoint presentation.

I asked the subscribers of the WBTOLL-L e-mail list (Web-based Training, OnLine Learning) if they had any experience doing this. The replies I received fell within this range:

A It was easily accomplished and was received very successfully.

Z Online learning takes years of experience, is not the same as instructor-led training, and it would be foolish to attempt such a thing.

When many people think of online learning, they immediately imagine a high-budget production that requires a great deal of new design techniques, technical execution, and time. It can be that. But it doesn't have to be.

The critical questions

The secret to successful online learning is to keep trying to answer these four questions:

1 What is my primary goal for wanting to put this course online?  
2 What secondary goals can I accomplish at the same time?  
3 Can I meet participants' needs at least as well as with the course I'm delivering now?  
4 How much will it cost?  

These questions are usually best answered iteratively. For example, before you worry about cost, you must determine whether an online course can meet your quality and logistics goals. If you find that the course you've conceptualized is too expensive to produce, you need to go back and see which secondary goals you can compromise, without losing track of your primary goal and ensuring that your course does not deteriorate in quality from what you have now.

Motivations for going online

We all want to improve the quality of our instruction. What if we were given a huge budget by management and told to go develop the best online training there is? In that case, our primary motivation for training online would probably be:

Instructional improvement

  • Allow people to participate from their desktops.
  • Make the learning self-paced.
  • Make the training more interactive.
  • Allow more personalized interactions with a Subject Matter Expert (SME) than a classroom allows.
  • Make the course more entertaining (notice I put this last).

I've heard of a few cases like this, at least over the short term while a particular company is flush with cash. More often, our primary motivation is less noble, but more pressing:

Training logistics

  • Provide training to participants around the world at a time that is convenient to them, perhaps even in their language.
  • Create the capacity to train thousands of participants at the same moment.
  • Save the enormous travel and downtime costs of bringing everyone to a central location.
  • Provide training by simulation instead of practicing with expensive or dangerous equipment.
  • Train to criterion as a substitute for paper tests and automatically track enrollment and results (such as safety training).
  • Cut costs, cut costs, cut costs.

These motivations have to do with making training more convenient, more affordable, more manageable, or even safer.

If your primary motivation to go online comes from the training logistics category, does this mean training quality will be compromised? That depends on two things: the quality of your current training and how well you can incorporate the instructional improvement objectives as secondary motivations.

Examples of motivation
1 "Our New Employee Orientation is sometimes difficult to deliver to some associates who work in offices that are about 10 miles away from our main facility. Taking the course online was a great alternative to them, especially since our New Employee Orientation was being delivered an average of 6 weeks after the initial date of hire."  
2 "We've expanded from 300 employees to 3,000 in the past year, with four branches around the country. If we don't switch to Web-based training fast, we'll never be able to train them all."
3 "We have to provide safety training to tens of thousands of employees around the world, keep records that our employees have taken those courses, and prove that they have mastered the information. Employees just want to get the information, take the test, and get out."  
4 "Our engineers and executives don't want to be entertained, and they have trouble making time to attend a course. Heck, our execs don't even want to be seen together with other employees, looking like there's something they don't know."
In future columns, I'm going to talk about how to design an online course, how to choose the medium, and what tools you can use. Right now, I will just show you two case studies of how PowerPoint training was turned into a quick and dirty online version, resulting in courses that were at least as instructionally sound as a day of Death by PowerPoint training.   Check out Nancy's case studies for this column:

Case study 1

Case study 2
Conclusion

One of the great advantages of Web-based training is that it can be a work in progress. You can start simply, as long as you have satisfied yourself that you are slightly ahead of the game in terms of your instructional and logistic goals. As you acquire more technical skills and the software you need, or convince management to give you a development budget when they realize the potential of online training, you can continue to improve the course.

Professional training societies get the largest turnout at meetings that involve the topic of instructional technologies. Most trainers are eager to get a better idea of what is involved in online training, but it is daunting. Many are afraid of the high technology, and therefore high expense, that they think must be involved. If you can afford to hire a contractor or more staff to develop glitzy courses, more power to you. If you can't, you still may be able to find ways to benefit from taking courses online.

There can also be a big benefit for you personally: as you get a sense of the strengths and weaknesses of simple online courses, you get a much better idea of how you would proceed in a more ambitious project, regardless of whether you hire it, assign it, or do it yourself.

I would like to hear your thoughts. Please e-mail me at nhild@attglobal.net.

Return to Home Page Nancy Hildebrandt, Ph.D., is a Sr. Technical Writer at Tumbleweed Communications Corp. in Redwood City, California. She has worked as a training consultant, co-founded an e-commerce Web site, taught at colleges in Japan, and done research at Harvard Medical School on how people process written information. You can reach her at nhild@attglobal.net.

Winter 2000
Volume 3, # 1