Increase search engine hits with blogs
August 15, 2005. University of Michigan MBA students used “Web 2.0” technologies to compete with a prominent local business for searches on its targeted keywords. The sites beat the local company in just under half of the searches and placed on the first page of search results over half the time.
http://thecommunityengine.com/home/archives/2005/08/mba_bootcamp_ch.html